Better Events

Another Strength of the Ultimate Marketing Toolbox for Story-Driven Ministries & Leaders

What You Get & Why it Matters

Live events are where your message meets the moment. But when the logistics get overwhelming, the message can get lost.

At Dancing King Marketing, we build digital ecosystems around your live events that do more than sell tickets—we increase visibility, reduce distractions, and create powerful post-event momentum.

With smart automations, video testimonies, and integrated follow-up systems, your events become springboards for courses, communities, and lasting impact—so you can focus on leading the room while we handle everything else.

Better Live Events

Because the message deserves more than a microphone—it needs momentum.

There’s something sacred about a live room.

The tension. The connection. The moment when the right word meets the right person at the right time.

It’s why so many ministry leaders, coaches, and Christian entrepreneurs keep saying yes to live events—despite the stress.

But if we’re being honest, most leaders walk on stage carrying far more than their message.

They’re thinking about the Eventbrite link that didn’t update.

The follow-up email that never went out.

The confused person who couldn’t find the venue.

The team member who promised to capture footage but forgot the SD card.

The missed opportunity to gather stories or invite people into deeper discipleship.

We believe it shouldn’t be this way.

You’re not just running an event—you’re stewarding a moment in someone’s spiritual journey. That deserves a better system.

Dancing King Marketing equips story-driven ministries and Christian thought leaders with everything they need to make their live events easier to run, more engaging for their audience, and more fruitful afterward.

We do it through a smart, unified platform that handles your marketing, automations, contact flows, video testimonies, follow-up campaigns, and more—all customized for your mission.

You focus on the room.

We build what happens before, during, and after.

The Live Event Is the Front Door. The Real Ministry Happens After.

A room full of people is never just a crowd—it’s a crossroads.

Some are ready to partner. Some are curious. Some are hurting.

But if you don’t have a system that continues the conversation, most of them disappear.

Your message deserves more than a moment.

It deserves momentum.

Our job is to help you build that momentum by designing live event systems that:

  • Drive registrations through custom landing pages, email and text campaigns

  • Automate confirmations, reminders, venue details, and lead nurturing

  • Collect feedback and testimonials in real time (even before they leave the room)

  • Segment your attendees based on interests, location, and readiness

  • Follow up with customized content: book offers, course invitations, giving opportunities, community access

  • Report on what worked, what connected, and what needs refining—so your next event is even better

We take the guesswork out of growth—because calling deserves clarity.

More Than a Stage: Live Events as Strategic Engines

You already know that a well-run event can drive revenue, deepen relationships, and grow influence faster than almost any other channel.

But most people miss the deeper pattern:

  • Events move people to decision faster than books or videos

  • Courses help people process what they heard at the event

  • Communities help people live it out in real time

  • Books and content deepen the roots after the initial fire

  • Testimonies from events become marketing tools that invite the next room

Events don’t just produce revenue. They produce storylines, momentum, and the kind of data that informs every other part of your ministry strategy.

A strong event creates eventual impact.

But without a reliable system, all of that value leaks out. That’s why our smart systems are designed not just to support your event, but to extend its life.

Turn the Room Into a Flywheel

What if your next event…

  • Helped you test and refine content before launching a new course

  • Captured video testimonials from attendees and volunteers, with automated follow-up

  • Automatically sorted people into interest groups based on session attendance or engagement

  • Triggered personalized thank-you emails, next steps, and invitations

  • Delivered a full post-event debrief with data on engagement, open rates, and conversion pathways

  • Fed directly into your coaching program, membership community, or book launch

That’s what we mean by a smart system.

The platform we use (without naming it) integrates:

  • Landing pages and ticketing

  • Email and SMS workflows

  • Calendar syncing and confirmations

  • CRM segmentation and tagging

  • Testimony collection and analysis

  • Payment and donation gateways

  • Post-event lead nurturing and community invitations

And because we manage all of it for you, you never have to wonder whether the system is working—you just get to show up, speak, and trust that your audience won’t vanish the moment they leave the building.

Good Events Become Great When You Can Focus on What Matters

What matters?

  • Being present to hear and respond to God

  • Eye contact with the person in the third row

  • The way you cast vision, build faith, and position the invitation

  • How you get out of the way at the moment of invitation

  • The prayers that happen afterward

  • The story someone tells their spouse on the way home

  • The unexpected conversation that turns into a testimony

  • How Jesus stories invite more people into your Kingdom work

You know how to lead that moment.

We make sure everything else fades into the background.

Events Are High Stakes. We Bring Low Drama.

You don’t need another variable in your event planning. You need someone who shows up with clarity, competency, and humility.

Our approach is to serve the vision—not take over. That means we can work seamlessly with freelance designers, local teams, and even volunteers when they’re well placed. But our system becomes the backbone that keeps everything running, no matter how many moving parts are in play.

And if you ever need to make a change, you’re not stuck. We’re easier to replace (and more accountable) than a haphazard patchwork of local vendors or inconsistent helpers.

But our goal is to serve so well, you won’t want to look elsewhere.

For the Ministry Leader Called to More

You’ve sensed it: this next season isn’t just about showing up at a few conferences or booking gigs to fill your calendar.

You’re building something.

Maybe it’s a movement. Maybe it’s a network. Maybe it’s a global discipleship pipeline, a coaching program, or a resource hub that outlives you.

And the events? They’re catalytic—but they’re not the whole story.

We’re here to build the connective tissue.

So your message doesn’t just make a splash—it builds a current.

Your Voice in the Room. Our System Behind the Curtain.

You were never meant to carry the entire event on your shoulders.

Let us build the scaffolding so you can build the moment.

Book a Discovery Call Today

Let’s turn your next event into more than a one-time moment. Let’s make it a launchpad.

What Happens in this Phase

  • We align on your vision for the event and identify clear goals (connection, sales, growth, feedback, etc.)

  • We design a custom registration funnel with confirmation automations and reminders

  • We build attendee tagging and segmentation to support post-event follow-up

  • We integrate testimony collection (pre-event, during, or post-event)

  • We create email and text flows to encourage engagement and reduce no-shows

  • We set up reporting dashboards to capture performance and brand sentiment

  • We collaborate with your team or freelancers to ensure smooth on-site and online execution

  • We plan and implement post-event campaigns for follow-up, content offers, or next steps

Success Markers in this Phase

Technical Success Markers

  • Event landing page live with automated confirmation and reminders

  • CRM segmentation tags applied automatically based on registration, session, or interest

  • Video testimony collection forms sent and monitored before/during/after event

  • Post-event campaigns scheduled and emails/texts deployed with healthy open rates

  • Clear metrics on engagement, click-throughs, and conversion to next-level offers

  • All tools fully integrated: calendar, email, CRM, SMS, payments, and forms

  • Real-time feedback dashboards available to assess brand sentiment and refine next events

Relational and Experiential Success Markers

  • You feel confident and clear heading into your event—not scattered

  • You experience more margin before, during, and after the event

  • You can adjust your message based on live feedback and testimonies

  • You have content to work with after the event—stories, clips, quotes, insights

  • Your audience reports a smooth and thoughtful experience from sign-up to follow-up

  • You see an increase in long-term engagement and course or community sign-ups

  • You feel like someone had your back—and helped your message go further than the stage

PRICING

Choose Your Plan

DIY PLAN

$247/month

After $1000 Setup

  • You Run It, We Answer Questions

  • Website / Blog

  • Unlimited Video Testimonies

  • Email Marketing / CRM

  • Courses / Products / Communities

  • Unlimited Sales Funnels

  • 2-Way SMS Marketing

  • Custom Phone Number

  • Booking & Appointments

  • Workflow Automations

  • Reputation Management

  • Social Media Consolidation

  • Tracking & Analytics

  • Surveys & Forms

  • Document Signing

  • Payment Processing

  • SEO Best Practices

No contracts - cancel anytime

AGENCY PLAN

$997/month

After $2000 Setup

  • Everything from the DIY Plan

  • We Run the Technology For You

  • Brand Strategy Audit

  • New Opportunity Explorations

  • Brand Planning & Management

  • Communications Planning

  • Messaging Triage & Escalation

  • Monthly Report & Idea Review

  • We Generate 5 Content Items/Month

  • Create & Launch Campaigns

  • We Run Testimony Campaigns

  • Course & Product Ideation

  • Course & Product Management

  • Survey & Data Integration

  • Event Calendar, Registration, Billing

  • Book You as Guest on Podcasts

  • SEO Optimization

No contracts - cancel anytime

PARTNER PLAN

FREE

After $2000 Setup

  • Our Favorite Option!

  • Custom Solution Around Testimonies

  • Fees Covered by Donors

  • Availability Based on Donor Volume

  • Selected by Testimony Type / Volume

  • Testimonies Shared with JesusDoes

  • "You Lift Him Up, He'll Get The Tab."

  • Click the Button to Learn More

No contracts - cancel anytime

Clarifying Vision, Amplifying Impact

George Owens

The irony of a site about testimonies having placeholder quotes like this from me is crazy. The good news is real ones will replace me soon enough.

Kim Wexler

I had the same thought! But hey, I guess I'm okay being a placeholder for $50 and some good coffee once in a while. And I do think it's a good cause that will help a lot of people.

James Cart

Wait! You're getting $50? Not fair! Is it cuz you dressed better? They better update these testimonies with real ones soon! Now, how do I take that fifth star away from my review?

About Dancing King Marketing

Dancing King Marketing exists to lift up the name of Jesus by serving ministries and business leaders who would rather help people encounter Him than mess with the details of marketing themselves.

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All Rights Reserved.

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