Why Every Ministry Needs a Jesus Story Page (and What It Should Include)

Introduction

When someone visits your website, they’re asking one question:

“What kind of God shows up here?”

You can answer with your beliefs.

You can answer with your programs.

You can even answer with your history.

But the most powerful answer?

Jesus stories.

Real people. Real moments. Real God.

Testimonies that say: He’s alive. And He’s moving through this ministry.

That’s why every ministry—no matter its size, structure, or denomination—needs a dedicated Jesus story page.

In this post, we’ll unpack why this page matters more than your “About” section or staff bios, what it should include, and how to make it one of the most important (and fruitful) parts of your online presence.

What a Jesus Story Page Actually Does

You might think of it as a “testimonial” section.

But it’s not.

This isn’t about marketing. It’s about mission clarity and Kingdom invitation.

A great Jesus story page:

• Shows what kind of transformation happens here

• Builds trust with skeptical or curious visitors

• Honors what God has done

• Gives people language for their own encounter

• Serves as a soft evangelism tool

• Trains your community to expect movement from God

In short: it shows the fruit of your ministry in a way that only real stories can.

What to Include on Your Jesus Story Page

The best story pages are simple, well-organized, and consistent in tone.

Here’s what we recommend including:

1. Short intro at the top

Explain that this page is about what Jesus is doing, not what your ministry is accomplishing. Set the tone as humble, invitational, and celebratory.

2. Filter or sort options

Allow visitors to filter by theme (e.g., healing, identity, surrender, joy, peace, breakthrough, freedom) or by format (video/text/audio). Make it easy to find something relevant to their need.

3. Recent and featured stories

Feature 6–10 recent Jesus stories up top. Include:

• First name (or initials, if privacy is preferred)

• Photo or video thumbnail

• A headline with the main transformation (“I finally felt seen by God”)

• A one-paragraph or 60–90 second video summary

4. Submit your story button

Prominently include a call-to-action inviting people to share their own story. This grows your content and reinforces your culture of testimony.

5. Privacy and consent language

Make sure people know stories are shared with permission. Include a statement of how you honor dignity and edit with integrity.

6. Optional: quote wall or “rapid fire” section

A grid of 15–20 short quotes (1–2 sentences max) that highlight how God moved. This builds visual momentum and invites deeper browsing.

Where to Place It on Your Website

This page should not be buried. It’s not a “bonus feature.” It’s core content.

Best practices:

• Include a link in your top navigation bar labeled “Stories,” “Jesus Stories,” or “What God Is Doing”

• Feature 1–2 stories on your homepage that link to the full page

• Include a rotating quote or video clip on your donation, volunteer, or contact pages to reinforce credibility and joy

• Use links to the story page in your follow-up emails and social media

The goal: let the story page drip with fruit from every corner of your ecosystem.

Why This Page Converts (Even Without Asking for Anything)

Most ministries treat the “conversion point” as a donation or registration button.

But testimonies are conversions of the heart.

A Jesus story page gently but powerfully says:

“This is the kind of place where God moves.

These are the kinds of people He changes.

And He might be reaching for you, too.”

No hard ask. Just open doors.

And when someone is ready, they already trust you.

Building a Jesus Story Page That Grows with You

Your story page isn’t static—it should grow with your ministry.

Tips for sustaining it well:

• Add 2–3 new stories monthly, minimum

• Share stories on social and drive traffic back to the page

• Create seasonal or campaign-based highlights (e.g., “Holiday Miracles,” “Summer Freedom Stories”)

• Train volunteers or staff to curate stories as part of their workflow

• Use testimonials as spiritual analytics—what themes keep appearing?

Over time, your Jesus story page becomes a living legacy of God’s work in your community.

Final Word: Don’t Just Tell People Who You Are—Show Them Who He Is

Mission statements matter.

Doctrine matters.

Design matters.

But nothing communicates the goodness, presence, and power of Jesus like a real person saying:

“This is what He did for me.”

So build the page.

Curate the stories.

Make it beautiful—but keep it real.

Because in a skeptical world, proof of God’s love still looks like changed lives.

And if that’s what your ministry offers, the world deserves to see it.

Call to Action:

Want help building a testimony page that multiplies impact and brings your message to life? Dancing King Marketing specializes in systems and storytelling that turn Jesus stories into your ministry’s most powerful outreach asset. Reach out today and let’s build something worth sharing.