Courses & Communities

Another Strength of the Ultimate Marketing Toolbox for Story-Driven Ministries & Leaders

What You Get & Why it Matters

Events inspire. Books teach. But courses and communities transform.

At Dancing King Marketing, we help ministries and Christian thought leaders turn one-time messages into long-term discipleship and revenue through smart online courses and gated community platforms. With integrated tools for communication, automation, content delivery, and video testimonies, we help you deepen engagement, multiply your impact, and lay the foundation for legacy.

When people go deeper, your mission gets stronger—and we build the system to make that possible.

Courses and Communities

Because the real transformation happens after the applause fades.

Most ministry leaders and Christian communicators are building off two well-worn legs: events and books.

Both are powerful.

Both are fruitful.

But both are also limited—by time, access, and the quiet distance between the stage and the everyday life of your audience.

What comes next?

How do you make your message stick after the conference badge comes off?

How do you walk with people who want more than a chapter or a sermon?

You offer a course. You build a community. You disciple at scale.

At Dancing King Marketing, we help story-driven leaders step into the next level of their mission—by designing, building, and managing online courses and gated communities that multiply their teaching, deepen trust, and create stable, meaningful revenue streams that reflect their calling.

Because your content is too good to stay in the archive.

And your people are too ready to walk with you to be left outside the gate.

From Moments to Movements

Let’s be honest: most people forget what they hear at events.

They enjoy books but don’t finish them.

They’re moved in the moment but drift afterward.

But the same people who hear you on stage—or quote you from a page—often want more:

  • More access

  • More process

  • More application

  • More opportunity to share and grow alongside others

  • More chances to be known, not just inspired

That’s what courses and communities make possible.

And it’s not just about content. It’s about continuity.

We don’t just help you create a course.

We build the ecosystem around it: onboarding, messaging, automation, delivery, and conversation.

We don’t just hand you a group chat.

We build a community space that reflects your values, deepens your message, and creates a rhythm for growth.

This is how modern discipleship scales.

This is how movements gain traction.

What’s the Difference Between a Course and a Community?

Let’s clarify the terms.

A course is structured, linear, and goal-oriented.

You’re teaching something specific—over a few hours or a few weeks.

It’s content-first. It’s curriculum-driven. It’s excellent for:

  • Launching a signature framework

  • Offering guided discipleship or training

  • Turning your book into an actionable format

  • Building an audience before an event or product

  • Creating a recurring revenue model (especially with tiered access or subscriptions)

A community, on the other hand, is relational, ongoing, and interactive.

You’re not just delivering content—you’re hosting a conversation.

It’s people-first. It’s engagement-driven. And it’s a multiplier for:

  • Peer-to-peer connection

  • Leadership development and mentoring

  • Feedback and iteration for future content

  • Lifetime customer or donor value

  • Organic advocacy (people share what they’re part of)

At Dancing King, we often recommend both—with clear boundaries and goals.

Use a course to teach the framework.

Use a gated community to walk it out together.

We help you design each to play its part.

Not Another Facebook Group

Social media groups are noisy, porous, and designed for addiction, not transformation.

They’re fine for casual chatter.

They’re not ideal for spiritual formation, business growth, or long-term legacy.

We build gated communities that live inside your custom-branded platform.

That means:

  • No distractions from memes, politics, or ads

  • You own the data, access, and environment

  • You decide who gets in, how often, and with what tools

  • You offer curated experiences, discussion threads, live sessions, and resource libraries—all in one place

  • You can integrate messaging, automation, and nurture sequences to guide members wisely

And because it’s built with automation in mind, you don’t have to be online 24/7 to keep it alive.

We help you set it up. We help you run it. And we help it feel like home for your people.

The Long Tail of Faithful Work

Courses and communities are more than products.

They’re infrastructure for your calling.

They allow you to:

  • Extend your teaching beyond the stage or page

  • Invite others into ownership and contribution

  • Generate sustainable income to fuel your mission

  • Gather data that shows what’s resonating (and what’s not)

  • Build a base that shows up to events, buys your next book, or invites you to speak

  • Create pathways for emerging leaders to step into mentoring or partnership

  • Protect your audience from the volatility of rented platforms

In short, they’re how you plant roots.

They’re how your voice becomes a space people grow in—not just a sound they hear once.

Integrated Tools That Make It Work

With our smart systems in place, your courses and communities aren’t just built—they’re sustained.

We connect your:

  • Course content with step-by-step delivery (videos, PDFs, quizzes, assignments)

  • Email and text workflows

    to nurture participants through onboarding, progress, and re-engagement

  • CRM tags and segmentation to track engagement and tailor future outreach

  • Social media DMs and contact forms into a unified messaging hub

  • Video testimonies to capture real-time impact and use them in your marketing

  • Review and reputation tools to request and respond to feedback

  • Community portal with announcements, threads, video calls, and peer recognition options

  • Dashboard analytics to show progress, participation, and areas of growth

This isn’t “set it and forget it.”

It’s “set it up once, run it with wisdom, and watch it deepen.”

Building for Legacy and Leadership

Ministries that rely only on events and books tend to rise and fall on the strength of one leader.

That’s not wrong.

But it’s fragile.

Courses and communities offer something more: a foundation.

They give future leaders something to inherit.

They give your audience a way to engage—even if you take a sabbatical.

They turn your message into a model others can teach.

And they free you to spend more time listening, creating, and responding—not just producing.

That’s good stewardship.

That’s generational thinking.

And that’s what Dancing King Marketing helps you build.


You’ve Built a Platform. Now Build a Place.

Your voice has reached many.

Now it’s time to create a space where they can stay, grow, and walk together.

Let’s build the course.

Let’s open the gate.

Let’s turn your message into a movement—and your movement into a home.

Book a Discovery Call Today

Let’s talk about how to turn what you already carry into something people can carry with them—every day.

What Happens in this Phase

  • We help you clarify your course concept, objectives, and audience

  • We structure your modules, lessons, and resources for maximum clarity and transformation

  • We design your gated community space and engagement rhythm

  • We integrate course access with your website, CRM, and communication workflows

  • We write and schedule onboarding emails and milestone triggers

  • We connect video testimony tools so you can collect stories throughout the process

  • We configure feedback surveys, reviews, and sentiment tracking

  • We offer launch support, growth strategies, and long-term engagement planning

Success Markers in this Phase

Technical Success Markers

  • Course modules are delivered cleanly, mobile-friendly, and on schedule

  • Email and SMS sequences are triggered by user behavior (e.g., lesson completed, login frequency)

  • Gated community is active, branded, and configured with post/thread/video/live support

  • CRM segmentation reflects course progress and member type

  • Review requests are automated post-course completion or milestone

  • Testimony submissions are tagged and stored for reuse in content

  • Analytics dashboard shows enrollment, completion, engagement, and feedback scores

Relational and Experiential Success Markers

  • You feel proud of your course because it reflects your heart and calling

  • Your audience thanks you not just for the message—but for the space to grow

  • You experience more peace, creativity, and margin—not more stress

  • Community members begin to encourage each other (not just rely on you)

  • Stories of transformation flow back to you organically

  • Your next book, event, or product is informed by real-time insight

  • Your mission feels deeper, broader, and more sustainable than ever before

PRICING

Choose Your Plan

DIY PLAN

$247/month

After $1000 Setup

  • You Run It, We Answer Questions

  • Website / Blog

  • Unlimited Video Testimonies

  • Email Marketing / CRM

  • Courses / Products / Communities

  • Unlimited Sales Funnels

  • 2-Way SMS Marketing

  • Custom Phone Number

  • Booking & Appointments

  • Workflow Automations

  • Reputation Management

  • Social Media Consolidation

  • Tracking & Analytics

  • Surveys & Forms

  • Document Signing

  • Payment Processing

  • SEO Best Practices

No contracts - cancel anytime

AGENCY PLAN

$997/month

After $2000 Setup

  • Everything from the DIY Plan

  • We Run the Technology For You

  • Brand Strategy Audit

  • New Opportunity Explorations

  • Brand Planning & Management

  • Communications Planning

  • Messaging Triage & Escalation

  • Monthly Report & Idea Review

  • We Generate 5 Content Items/Month

  • Create & Launch Campaigns

  • We Run Testimony Campaigns

  • Course & Product Ideation

  • Course & Product Management

  • Survey & Data Integration

  • Event Calendar, Registration, Billing

  • Book You as Guest on Podcasts

  • SEO Optimization

No contracts - cancel anytime

PARTNER PLAN

FREE

After $2000 Setup

  • Our Favorite Option!

  • Custom Solution Around Testimonies

  • Fees Covered by Donors

  • Availability Based on Donor Volume

  • Selected by Testimony Type / Volume

  • Testimonies Shared with JesusDoes

  • "You Lift Him Up, He'll Get The Tab."

  • Click the Button to Learn More

No contracts - cancel anytime

Clarifying Vision, Amplifying Impact

George Owens

The irony of a site about testimonies having placeholder quotes like this from me is crazy. The good news is real ones will replace me soon enough.

Kim Wexler

I had the same thought! But hey, I guess I'm okay being a placeholder for $50 and some good coffee once in a while. And I do think it's a good cause that will help a lot of people.

James Cart

Wait! You're getting $50? Not fair! Is it cuz you dressed better? They better update these testimonies with real ones soon! Now, how do I take that fifth star away from my review?

About Dancing King Marketing

Dancing King Marketing exists to lift up the name of Jesus by serving ministries and business leaders who would rather help people encounter Him than mess with the details of marketing themselves.

© 2025 Dancing King Marketing.

All Rights Reserved.

+1 (317) 559-8300