Email & CRM
Another Strength of the Ultimate Marketing Toolbox for Story-Driven Ministries & Leaders
What You Get & Why it Matters
A smart email and CRM system helps you send the right message to the right person at the right time.
At Dancing King Marketing, we make it simple for story-driven leaders to manage their relationships, send emails that actually land, and stay meaningfully connected to the people God’s entrusted to their care.
Email and CRM
Because it’s not just what you say—it’s who you say it to, and when.
You don’t need more contacts.
You need more clarity.
Most ministries and Christian business leaders have names and emails somewhere—in an inbox, spreadsheet, payment system, social feed, or old signup sheet.
But few have a system that tells them:
Who is most engaged?
Who needs follow-up?
What did we send them?
What should come next?
What’s working?
And even fewer can send personalized, automated, high-deliverability emails that reflect that insight.
We built Dancing King Marketing to fix that.
We bring together your contacts, emails, messaging, and engagement tracking into one smart, connected system—so your people feel seen, and you feel supported.
CRM Isn’t Just for Sales. It’s for Stewardship.
CRM stands for Customer Relationship Management, but in a ministry or mission context, it’s better understood as Covenantal Relationship Memory.
A CRM remembers:
The first time someone reached out
Whether they’ve registered for a course, event, or giving campaign
What messages they’ve opened
What pain points or passions they’ve shared
When you last followed up—and when you should again
It becomes your ministry memory. And when tied to email automation, it becomes your message multiplier.
Because the difference between “just another email” and “wow, this really helped me” often comes down to timing, tone, and trust.
Email that Actually Reaches—and Resonates
Most email platforms send generic blasts.
They don’t know who clicked, who responded, or what happens next.
Ours does.
With our integrated system, you can:
Send transactional emails for confirmations, purchases, and reminders
Deliver scheduled newsletters that match your brand and tone
Build automated email sequences based on tags, page views, sign-ups, or behavior
Track open rates, click-throughs, bounces, and more
Personalize messages using names, links, past activity, or content preferences
Segment by geography, giving level, engagement history, or course status
Follow up based on video views, testimony submissions, or social interactions
Improve deliverability by using domain authentication and verified sending practices
In other words—you don’t just send emails.
You communicate with intention.
A Smart CRM Makes You a Better Listener
Your audience is telling you what they want—all the time.
But without a centralized system, you can’t hear it clearly.
Here’s what a smart CRM reveals:
Who’s clicking every newsletter
Who stopped opening emails after a specific message
Who signed up but never followed through
Who gave last year but hasn’t yet this year
Who watched your teaching video to the end
Who requested prayer—and what you prayed for
Who just submitted a Jesus story, and what it was about
Each of these is an invitation to care.
To follow up.
To serve more deeply.
And to refine your message.
We set it all up for you—and show you how to use it without feeling like you’re managing a spreadsheet farm.
A Few Real-World Examples
Here’s how our email and CRM tools show up in real life:
Example 1: Weekly Newsletter That Drives Action
A leader sends a short, personal story each Friday
The CRM tracks who clicks and who replies
Readers who engage multiple times are tagged for a follow-up invitation to a course
The next week, they receive a personal note inviting them to a deeper step
Example 2: Automated Event Communication
A contact registers for your speaking event
They get a confirmation email with calendar invite
Two days before, a text reminder is sent
After the event, they receive a follow-up email with a video and testimony invitation
If they respond, they’re tagged for ongoing nurture
Example 3: Jesus Story Follow-Up Loop
A video testimony is submitted through your website
The submitter receives a thank-you message
The story is tagged by theme in your CRM
A team member gets notified for review
That tag triggers inclusion in a future email featuring similar stories
That email drives others to submit their own—creating a flywheel of encouragement and engagement contact registers for your speaking event
This is what it looks like when your CRM and email tools aren’t just organized, but alive.
We Take Care of the Technical Stuff So You Can Stay Focused
Yes, we can handle:
List imports
Contact cleanup
Domain verification for better deliverability
Opt-in form building
Unsubscribe compliance
Tagging strategy
Template creation
Mobile optimization
Automated workflows and re-engagement sequences
But more importantly—we’ll do it in a way that reflects you.
Your voice. Your purpose. Your rhythm.
We’ll build templates that sound like you wrote them.
We’ll set up messages to go out at times that make sense for your people.
We’ll equip you (or run it all for you) so that your communication honors the trust you’ve built.
Built-In Conversations. Real-Time Responses.
One major bonus of our system?
Every email reply, SMS response, and form fill can flow into one unified conversation center.
That means:
You don’t miss important follow-ups
You don’t bounce between apps and tabs
You have context for every conversation
Your assistant or team can help you manage replies
You see what’s working in real-time
No more wondering “Did they get it?” or “Who’s handling that?”
It’s all in one place. And it’s easy to manage.
Your People Deserve More Than Inbox Noise
They deserve messages that matter—delivered in love, on time, and in rhythm with what they care about.
You deserve a CRM and email system that serves your calling—not one that adds to your anxiety.
Let’s make it simple, smart, and sacred.
Book a Discovery Call Today
We’ll help you turn your list into a living community—and your emails into catalysts for real impact.
What Happens in this Phase
We audit your current contact lists and email practices
We clean and import your lists into a unified CRM
We help define tagging and segmentation logic to reflect your audience
We write and design branded email templates and newsletters
We create automation flows triggered by behavior, tags, or page views
We configure domain-level deliverability (SPF, DKIM, DMARC) to improve inbox placement
We build forms, surveys, and opt-ins to grow your list organically
We integrate contact forms, calendar tools, and course/event flows into your CRM and messaging center
We run tests and provide performance dashboards
We train you and/or your team—or we manage the system for you
Success Markers in this Phase
Technical Success Markers
Email open and click-through rates improve due to better design and segmentation
Bounce and spam rates decline due to list hygiene and authentication
CRM tags are clear, current, and reflect real user behavior
Automation flows are sending at correct times and triggering based on activity
Contact records show full engagement history across email, SMS, web, and more
Calendar, course, and donation flows are integrated and messaging-enabled
Conversations are centralized and easy to manage
Relational and Experiential Success Markers
You feel peace about your email schedule and messaging strategy
You know who your most engaged audience members are—and how to reach them
Your people comment that your emails “feel personal,” “helpful,” or “always come at the right time”
You stop chasing lists and start leading conversations
Volunteers and team members feel empowered because they can see what’s been sent
You build deeper trust with your audience through consistent, thoughtful communication
You get to focus on crafting messages that matter—not troubleshooting delivery or forgetting who’s who
PRICING
Choose Your Plan
DIY PLAN
$247/month
After $1000 Setup
You Run It, We Answer Questions
Website / Blog
Unlimited Video Testimonies
Email Marketing / CRM
Courses / Products / Communities
Unlimited Sales Funnels
2-Way SMS Marketing
Custom Phone Number
Booking & Appointments
Workflow Automations
Reputation Management
Social Media Consolidation
Tracking & Analytics
Surveys & Forms
Document Signing
Payment Processing
SEO Best Practices
No contracts - cancel anytime
AGENCY PLAN
$997/month
After $2000 Setup
Everything from the DIY Plan
We Run the Technology For You
Brand Strategy Audit
New Opportunity Explorations
Brand Planning & Management
Communications Planning
Messaging Triage & Escalation
Monthly Report & Idea Review
We Generate 5 Content Items/Month
Create & Launch Campaigns
We Run Testimony Campaigns
Course & Product Ideation
Course & Product Management
Survey & Data Integration
Event Calendar, Registration, Billing
Book You as Guest on Podcasts
SEO Optimization
No contracts - cancel anytime
PARTNER PLAN
FREE
After $2000 Setup
Our Favorite Option!
Custom Solution Around Testimonies
Fees Covered by Donors
Availability Based on Donor Volume
Selected by Testimony Type / Volume
Testimonies Shared with JesusDoes
"You Lift Him Up, He'll Get The Tab."
Click the Button to Learn More
No contracts - cancel anytime
Clarifying Vision, Amplifying Impact
George Owens
The irony of a site about testimonies having placeholder quotes like this from me is crazy. The good news is real ones will replace me soon enough.
Kim Wexler
I had the same thought! But hey, I guess I'm okay being a placeholder for $50 and some good coffee once in a while. And I do think it's a good cause that will help a lot of people.
James Cart
Wait! You're getting $50? Not fair! Is it cuz you dressed better? They better update these testimonies with real ones soon! Now, how do I take that fifth star away from my review?
About Dancing King Marketing
Dancing King Marketing exists to lift up the name of Jesus by serving ministries and business leaders who would rather help people encounter Him than mess with the details of marketing themselves.
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All Rights Reserved.
+1 (317) 559-8300