Planning & Setup

The First Phase of Deploying the Ultimate Marketing Toolbox for Story-Driven Ministries & Leaders

What You Get & Why it Matters

We help you clarify your calling, map out your message, and launch a smart, integrated marketing system that reflects your brand and reaches your audience.

We set up your full communications ecosystem—website, automations, CRM, lead tracking, appointment booking, reviews, messaging tools, and video testimony flows—so you can lead with confidence.

Your calling deserves more than a quick website. It deserves a living system designed to grow with you, not get in your way.

Plan and Launch

Sorting the chaos. Integrating the mission. Building something that lasts.

You don’t need a website.

You need an engine.

When story-driven ministries and Christian thought leaders come to Dancing King Marketing, they often bring a patchwork of tools: an email list in one place, a form on a website someone built five years ago, a donation platform that barely connects to anything else, and a scattered collection of well-intentioned helpers who aren’t on the same page.

It’s not laziness. It’s life. The kind of life that happens when your vision runs faster than your systems.

Phase 1 exists to stop the drift and anchor your mission to something strong, clear, and coordinated.

We build your whole system around what you’re called to do.

Not around trends.

Not around tactics.

Around truth.

This phase is about gathering, integrating, and launching a smart marketing foundation—one that frees you up, reflects who you are, and begins to generate fruit from day one.

It’s not just a website. It’s a working solution.

Most websites are digital brochures—some buttons, some bio copy, a nice banner.

But what your work needs is a working solution—an online experience that tells your story, welcomes your audience, captures leads, schedules appointments, gathers Jesus stories, sends automated follow-ups, tracks response sentiment, and gives you the insight and peace of mind to stay in your lane while the machine hums quietly behind the scenes.

That’s what we build in Phase 1.

We use a unified marketing toolbox platform (built on best-in-class automation and CRM architecture) to deliver:

  • A responsive, brand-aligned website

  • Embedded forms, calendar links, and lead tracking

  • Automated text and email workflows

  • Integrated contact management (CRM) with tagging and segmentation

  • Reputation tools for gathering and responding to reviews

  • Tools for gathering video stories through platforms

  • Conversation tools that unify all inbound/outbound messages across email, social media, text, and voicemail

  • Analytics dashboards so you can see what’s working in real time

And all of it can be run by your team or by ours. We tailor the experience to match your strengths—and your season.

Clarity Comes First

We begin this phase with a strategic onboarding and planning session that helps clarify:

  • What you’ve already built

  • What you’re currently managing (and how well it’s working)

  • What kind of brand voice and aesthetic you want to present

  • What your lead journeys should look like

  • What audiences you’re currently serving—and what new ones might be emerging

  • What parts of your ministry or business should be automated

  • What key outcomes you want your new system to drive

We treat this like ministry planning and operational surgery. You’ll feel seen, not sold. Supported, not overwhelmed.

We believe that clarity is the most powerful form of kindness.

We Build What Fits

No two ministries or thought leaders are exactly alike. That’s why this phase is flexible.

Some clients come with a clearly defined brand and just need help wiring everything together. Others arrive with a God-given vision but no idea where to start.

Either way, we come with the toolbox—and the wisdom—to make it work.

Depending on your needs, we can:

  • Write or adapt brand copy

  • Build your full website from scratch

  • Create your intake forms and nurture emails

  • Connect your appointment system

  • Design your lead magnet flows

  • Embed testimony invitation links across your digital journey

  • Establish your conversation dashboard so you can respond to all channels from one place

  • Set up your CRM with tags, lists, and filters for ongoing segmentation

And we don’t disappear when the site goes live.

This is the foundation. But it’s also the first heartbeat of something bigger.

Plan and Launch Is the Foundation—Not the Finish Line

This first phase is where your calling takes digital shape.

It’s where confusion gets replaced with clarity, where scattered systems become streamlined service, and where your message finally gets a home that reflects the strength of your mission.

Let’s build it together.

Book a Discovery Call Today

We’ll listen first. Then we’ll help you sort, plan, and launch what you need to move forward—with confidence.

What Happens in this Phase

  • We conduct a deep-dive strategy call to understand your goals, content, and technical starting point

  • We create or optimize a brand-forward, responsive website designed to convert visitors into engaged participants

  • We configure your CRM to track contacts, leads, and engagement

  • We build workflows that send follow-up emails and texts triggered by key actions (like form submissions or video views)

  • We unify your communication channels—so emails, social messages, texts, and even voicemails live in one shared dashboard

  • We install and integrate your testimony capture system so that Jesus stories start flowing early and often

  • We configure reputation management tools to request and respond to reviews

  • We guide you (or your team) through your new system—or we run it for you

Success Markers in this Phase

Technical Success Markers

  • Website is live, mobile-optimized, and integrated with forms, calendars, and contact flows

  • CRM is set up with proper tags, pipelines, and lead sources

  • Automations are working correctly (emails, texts, notifications, confirmations)

  • Testimony collection is embedded and submissions are routed to the right place

  • Review requests are sending automatically and routed to feedback dashboards

  • Unified inbox is operational and channels (email, SMS, social DMs) are integrated

  • Dashboards show lead conversions, engagement levels, and workflow performance

Relational and Experiential Success Markers

  • You feel peace, not panic, when thinking about your marketing

  • You have clarity on what tools you have—and how they serve your mission

  • You’re able to see, in one place, how your audience is responding

  • You no longer chase leads or manually send reminders

  • You experience more margin to focus on teaching, pastoring, or creating

  • You feel like someone finally built something that fits how you work—not the other way around

  • You’re ready to move into the next phase with confidence and energy

PRICING

Choose Your Plan

DIY PLAN

$247/month

After $1000 Setup

  • You Run It, We Answer Questions

  • Website / Blog

  • Unlimited Video Testimonies

  • Email Marketing / CRM

  • Courses / Products / Communities

  • Unlimited Sales Funnels

  • 2-Way SMS Marketing

  • Custom Phone Number

  • Booking & Appointments

  • Workflow Automations

  • Reputation Management

  • Social Media Consolidation

  • Tracking & Analytics

  • Surveys & Forms

  • Document Signing

  • Payment Processing

  • SEO Best Practices

No contracts - cancel anytime

AGENCY PLAN

$997/month

After $2000 Setup

  • Everything from the DIY Plan

  • We Run the Technology For You

  • Brand Strategy Audit

  • New Opportunity Explorations

  • Brand Planning & Management

  • Communications Planning

  • Messaging Triage & Escalation

  • Monthly Report & Idea Review

  • We Generate 5 Content Items/Month

  • Create & Launch Campaigns

  • We Run Testimony Campaigns

  • Course & Product Ideation

  • Course & Product Management

  • Survey & Data Integration

  • Event Calendar, Registration, Billing

  • Book You as Guest on Podcasts

  • SEO Optimization

No contracts - cancel anytime

PARTNER PLAN

FREE

After $2000 Setup

  • Our Favorite Option!

  • Custom Solution Around Testimonies

  • Fees Covered by Donors

  • Availability Based on Donor Volume

  • Selected by Testimony Type / Volume

  • Testimonies Shared with JesusDoes

  • "You Lift Him Up, He'll Get The Tab."

  • Click the Button to Learn More

No contracts - cancel anytime

Clarifying Vision, Amplifying Impact

George Owens

The irony of a site about testimonies having placeholder quotes like this from me is crazy. The good news is real ones will replace me soon enough.

Kim Wexler

I had the same thought! But hey, I guess I'm okay being a placeholder for $50 and some good coffee once in a while. And I do think it's a good cause that will help a lot of people.

James Cart

Wait! You're getting $50? Not fair! Is it cuz you dressed better? They better update these testimonies with real ones soon! Now, how do I take that fifth star away from my review?

About Dancing King Marketing

Dancing King Marketing exists to lift up the name of Jesus by serving ministries and business leaders who would rather help people encounter Him than mess with the details of marketing themselves.

© 2025 Dancing King Marketing.

All Rights Reserved.

+1 (317) 559-8300