System Live: Run & Refine

Phase Two of Deploying the Ultimate Marketing Toolbox for Story-Driven Ministries & Leaders

What You Get & Why it Matters

Dancing King Marketing becomes your ministry’s operational backbone.

We keep your marketing system running, expand its capabilities, and refine your tools based on real data and real fruit. Whether you want to run the platform yourself with strategic guidance or have us handle the heavy lifting, this phase ensures your momentum doesn’t stall after launch. We help you get better every week—not busier.

That’s what healthy growth feels like.

Run and Refine

Because a good system deserves great stewardship.

There’s a hidden danger in a great launch: leaders often think the hard part is over.

But you know better.

Just like planting a church or writing a book, launching a smart website and marketing system is only the beginning. What you really want isn’t a flashy start—it’s a faithful rhythm. Systems that serve you. Tools that grow with you. A marketing engine that actually gets better the longer it runs.

That’s what Phase 2 is about.

Phase 2 is where your message gains momentum and your systems earn their keep.

The purpose of this phase is simple:

Keep everything running. Make everything better.

And we do it without adding more stress, complexity, or meetings to your life.

You stay focused on your content, your community, your calling.

We handle the gears—and help you refine what’s working so it works even better.

From Launch to Lift: The Real Work Begins

A good system is like a vineyard. It takes time to mature.

You prune. You adjust. You water. You wait. You harvest.

The Run and Refine phase treats your brand, platform, and communications like the living thing they are.

We monitor. We measure. We maintain. We improve.

Because you don’t just need something that works—you need something that adapts.

This phase includes a range of services and support layers built around what we’ve seen most ministries need after their launch:

  • Campaigns for courses, books, events, or giving

  • Landing pages with custom forms, video embeds, and follow-up sequences

  • Email and text automations for outreach, onboarding, or discipleship

  • CRM tuning to reflect real-world usage: tagging, filtering, segmenting

  • Review and testimony monitoring, responding, and repurposing

  • New integrations, like donation platforms or calendar scheduling tools

  • Regular dashboard reviews to track KPIs, brand sentiment, and user behavior

  • Strategic consultations to help guide new content, pivot campaigns, or respond to growth

And if you’re the kind of leader who likes to stay hands-on, we’ll equip you to run it yourself with confidence.

Prefer to stay in your zone of genius and let us handle the rest?

We can do that too.

This is where your marketing toolbox becomes operational muscle.

Run Doesn’t Mean React. Refine Doesn’t Mean Reinvent.

A common trap in digital marketing is the cycle of overreaction.

A dip in open rates? Start over.

A form glitch? Rebuild the funnel.

One bad review? Rewrite the copy.

We don’t work like that.

We apply the same wisdom-driven, Spirit-attentive posture to marketing that you apply to leadership:

Respond thoughtfully. Adjust intentionally. Steward the story.

In this phase, our work is rooted in data, discernment, and discipleship. We don’t chase trends. We measure fruit.

That means:

  • We track what’s actually getting clicks, views, and sign-ups

  • We watch how people are responding to your Jesus stories

  • We surface repeat questions and pain points from your audience

  • We look at call bookings, page engagement, and opt-ins

  • We refine messaging, layout, and timing based on what your audience is telling us—not what someone on YouTube says is hot this week

And we check in regularly—not to sell you more, but to serve you better.

We Handle What You Don’t Want To

This phase is also where our full-agency capability shines.

Need to delegate new page builds, content edits, or automation updates? We can do that.

Need to route new leads to a sales team or partner ministry? We can help with that too.

Think of us as your behind-the-scenes team who speaks fluent tech but lives in the world of calling, clarity, and results.

We don’t just keep the machine running.

We make it run like it was designed to.

And yes—if something breaks, we fix it. Quietly and quickly.

Refinement Creates Margin

The goal of refinement isn’t perfection.

It’s margin.

We want your systems to free you—

To give you room to think, rest, create, and lead again.

To make it easy to say “yes” to that podcast interview or that new curriculum idea.

To move at the speed of obedience, not the pace of panic.

Refinement is what gives a ministry legs—not just lungs.

Run and Refine Is Where Growth Turns Into Maturity

You’ve launched. You’ve planted. You’ve prayed.

Now let’s run what you’ve built with excellence—

And refine it so it multiplies.

Book a Discovery Call Today

Let’s talk about what’s working, what needs attention, and what’s next for your audience, your message, and your mission.

What Happens in this Phase

  • We review key engagement data to identify what’s resonating and what’s lagging

  • We tune your automations, CRM, and content based on real audience behavior

  • We build and launch new pages, sequences, and campaigns as needed

  • We track and respond to reviews, feedback, and testimony submissions

  • We run regular diagnostics on your lead funnels, contact flows, and messaging center

  • We identify gaps or pain points (e.g., calendar confusion, untagged leads) and fix them

  • We support your team—or serve as your team—with creative, copy, or strategic direction

  • We suggest refinements to messaging, page structure, or communication flow to match the season you’re in

Success Markers in this Phase

Technical Success Markers

  • Campaign emails and texts are scheduled, triggered, and delivering at optimal times

  • Lead forms are submitting properly and routing to the right workflows

  • CRM tags are current, clean, and useful for segmentation

  • Calendar links, opt-ins, and automations are functioning without bugs

  • Testimony collection continues with increasing response and sentiment clarity

  • Reviews are being gathered and responded to consistently

  • Funnel analytics show improved conversion or increased engagement month over month

  • Site and campaign performance dashboards are regularly updated and shared

Relational and Experiential Success Markers

  • You know what’s working without having to dig through ten tabs

  • You feel supported—without being micromanaged or confused

  • You trust that the system isn’t just live, but living

  • You feel less overwhelmed and more equipped to lead

  • You get new ideas from data, not just gut instinct

  • Your messaging begins to evolve with your mission

  • You notice momentum that feels sustainable

  • You see real fruit—more engagement, better feedback, new doors opening

PRICING

Choose Your Plan

DIY PLAN

$247/month

After $1000 Setup

  • You Run It, We Answer Questions

  • Website / Blog

  • Unlimited Video Testimonies

  • Email Marketing / CRM

  • Courses / Products / Communities

  • Unlimited Sales Funnels

  • 2-Way SMS Marketing

  • Custom Phone Number

  • Booking & Appointments

  • Workflow Automations

  • Reputation Management

  • Social Media Consolidation

  • Tracking & Analytics

  • Surveys & Forms

  • Document Signing

  • Payment Processing

  • SEO Best Practices

No contracts - cancel anytime

AGENCY PLAN

$997/month

After $2000 Setup

  • Everything from the DIY Plan

  • We Run the Technology For You

  • Brand Strategy Audit

  • New Opportunity Explorations

  • Brand Planning & Management

  • Communications Planning

  • Messaging Triage & Escalation

  • Monthly Report & Idea Review

  • We Generate 5 Content Items/Month

  • Create & Launch Campaigns

  • We Run Testimony Campaigns

  • Course & Product Ideation

  • Course & Product Management

  • Survey & Data Integration

  • Event Calendar, Registration, Billing

  • Book You as Guest on Podcasts

  • SEO Optimization

No contracts - cancel anytime

PARTNER PLAN

FREE

After $2000 Setup

  • Our Favorite Option!

  • Custom Solution Around Testimonies

  • Fees Covered by Donors

  • Availability Based on Donor Volume

  • Selected by Testimony Type / Volume

  • Testimonies Shared with JesusDoes

  • "You Lift Him Up, He'll Get The Tab."

  • Click the Button to Learn More

No contracts - cancel anytime

Clarifying Vision, Amplifying Impact

George Owens

The irony of a site about testimonies having placeholder quotes like this from me is crazy. The good news is real ones will replace me soon enough.

Kim Wexler

I had the same thought! But hey, I guess I'm okay being a placeholder for $50 and some good coffee once in a while. And I do think it's a good cause that will help a lot of people.

James Cart

Wait! You're getting $50? Not fair! Is it cuz you dressed better? They better update these testimonies with real ones soon! Now, how do I take that fifth star away from my review?

About Dancing King Marketing

Dancing King Marketing exists to lift up the name of Jesus by serving ministries and business leaders who would rather help people encounter Him than mess with the details of marketing themselves.

© 2025 Dancing King Marketing.

All Rights Reserved.

+1 (317) 559-8300